What productivity means when the product is judgement
Applying manufacturing productivity thinking to consulting produces nonsense: more deliverables per week is not better if the deliverables are thinner, and fewer hours per project is not better if the client comes back three times.
The version that holds up measures value produced per unit of effort at the level of an engagement, not a person: margin per project, rework as a share of delivered work, and how much of a team's week reaches a client at all. Those move for real reasons and cannot be improved by working faster and worse.
- Margin per project as the anchor metric
- Rework as a share of total delivered work
- Share of the week that reaches a client deliverable
- Comparisons within similar work types only