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    Bill rate

    Also known as: Sell rate, Charge rate, Client rate

    Hourly or daily rate the consulting firm charges the end client for a consultant's time.

    The bill rate is the sell price exposed to the client, typically differentiated by role and seniority. In T&M contracts it multiplies validated timesheet hours and flows directly into the invoice.

    The bill rate is set by market factors (competition, geography, skills scarcity) and negotiated during the SOW phase. A competitive bill rate for a senior cloud architect in Western Europe sits between 850€ and 1,200€ per day. It must always be compared with the internal cost rate to ensure the engagement reaches the target margin, typically 35% to 50% for technology consulting.

    Rate increases are among the most commonly forgotten items in professional services administration. An uplift negotiated in the contract only becomes revenue if somebody applies it on the effective date, and in firms without an alert for it the increase is typically applied one to three months late, on every affected engagement, every year.

    When a rate comes under pressure in negotiation, discounting the rate is usually the worst available concession. Adjusting the seniority mix, the volume commitment or the payment terms protects the reference price for future negotiations, while a discounted rate tends to become the new baseline the client expects at renewal and mentions to other buyers.

    Example

    For an 80-day project, the negotiated bill rate is 900€/day: the contractual value of the consultant is 72,000€.

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