The signals that predict a client leaving
Client attrition in professional services is almost never sudden. It is preceded by two or three months of measurable signals: fewer meetings requested, the sponsor stops attending, invoices get queried, the scope of the next phase keeps being postponed. Each one is unremarkable alone; together they are a pattern.
The useful part of automating this is not prediction accuracy, it is timing. A flag raised in week six of a decline gives the partner a chance to have a conversation while there is still a relationship to repair. The same flag at month five is just an explanation for a loss.
- Trend in meeting frequency and who attends
- Time to respond on the client side, tracked over time
- Invoices queried or paid later than the client's norm
- Next-phase decisions postponed more than twice